eSalon has launched the first-ever ammonia-free permanent customized at-home hair color formula. 

The company’s new 0% ammonia permanent hair color can be ordered in a made-to-order professional-grade hair color box, shipped directly to subscribers’ homes.

Graham Jones, CEO of eSalon, says, “Our high-accuracy proprietary dispensing and blending technology allows us to dispense custom permanent, demi-permanent, and now 0% ammonia hair colour, simultaneously and with the utmost precision.”

Jones continues, “This, combined with our novel chemical formulation design and our patented software technology, enables us to optimise each client’s unique formulation in order to ensure the highest quality product and freshest hair color.” 

The new 0% ammonia permanent hair color joins eSalon’s existing custom hair colour options, including Permanent and Demi-Permanent Hair Color.